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90 percent of your marketing will fail

90% of Your Marketing Efforts Will Fail and that’s OK. Here’s Why.

A lot of people think marketing is about persuading customers, which means it’s all about catchy slogans and appealing images. It’s not. The real job of a marketer is testing, testing everything. Again and again and again. Most of your tests will fail to produce significant results. Testing serves to identify product/market fit in terms […]

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Rock for Pinterest Childcare Schools

How to Rock On Pinterest for Your Child Care or School

On a lot of small business marketing websites, you’ll see information on promoting your business on Pinterest. You’ll especially see this if you market to moms as they are the primary users. Of Pinterest’s 100 million users, 71% are women. Now, Pinterest can be great for nation-wide businesses or e-commerce style businesses like Etsy shops. […]

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How We got 300% ROI Through Data & Content

Case Study: How We Got a 300% Increase in ROI Through Data Analysis & Strategic Content

Analytics, Content, & Conversions The Society for Diversity is one of our clients that we’ve been managing for about 7 months now. When we started, they were converting only around 4 email subscribers per month, if that. Through strategic content analysis and writing, we’ve been able to increase that to an average of 14 per […]

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