HOW TO SPOT Shady Addiction Marketing Companies

There’s been a lot of talk about shady operators in our field, but, let’s be honest, there are just as many problems with the marketing agencies out there. It’s not uncommon for a good center to end up contracting with an agency or even hiring someone internally that does things the wrong way. This is […]

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ADDICTION TREATMENT MARKETING The Fundamentals 1

The failure of most addiction treatment marketing campaigns is that they misunderstand the fundamentals of marketing. This is not surprising as most people misunderstand the fundamentals. Like most things in life, given the right conditions and enough trial and error, it’s very possible to create a successful business without understanding the basic principles. In an

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THE PPO MODEL IS DEAD Time to Pivot Now

Just a 2 or 3 years ago, it really did seem like money grew on trees, or, more accurately, from the bank accounts of insurance providers. You could bill out at $700 or $1,500 a day and you might even get paid for all of it. That was amazing considering your operational costs weren’t even

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WHY ADDICTION TREATMENT Spotlight on Our CEO

Alcoholism, Treatment, and a Need for Change When I tell people I’m the CEO of a company that specializes in marketing and growth consulting for addiction treatment, they’re often surprised. People find it to be really specific, it’s a stigmatized topic, and I think, while no one says it, there is even some discomfort around

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WHY YOUR HIGH CALL VOLUME Is Killing Profitability

Seems counter-intuitive, right? Aren’t more calls better? When we talk to most centers about marketing, the number one thing they want is increased call volume. They just want “the phone to ring…more” But there is a big problem with that. It’s actually really easy to make the phone ring in addiction treatment. So many people

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HOW TO MINIMIZE MEDICARE MEDICAID CALLS For Addiction Treatment

Every center complains about it. They buy calls through some call aggregator. It could be online aggregators like rehabs.com, addictioncenter.com, or TV media buyers like addictionadvisor.com, etc. Or maybe your center has tried its own forays into Google PPC and Facebook advertising and gotten the same results – numbers that don’t connect, angry people looking for

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WHERE THE HELL SHOULD I BE Marketing My Rehab in 2018

Excuse the language, but that’s about the tone we get asked this question in a lot lately. Sometimes with even stronger expletives :). Centers are really struggling and the truth is that most did nothing other than center-to-center referrals and Google Ads for, like, ever. Big mistake! Diversify or Die As any mature business knows,

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CENSUS AT 50% Welcome to the New Norm in Addiction Treatment

Not just the small providers, but huge operations like Sovereign Health and Foundations Recovery Network are struggling to keep census above 50%. Obviously, Sovereign is well known for some of its problems, but looks like things are worse than ever as they haven’t paid many employees for weeks. So if your center is in this

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LEADING YOUR LOCAL COMMUNITY In Combating Addiction

No one person or organization can conquer addiction on their own. To be successful, both as a business and as an organization that fights addiction, treatment centers need to become leaders in their community. When we all work together, we make progress. To this end, Circle Social, a leader in rehab and treatment center marketing,

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