The business of recovery is changing fast. Many executives are getting left behind. The Recovery Executive Podcast talks to experts in the field on addiction treatment marketing, operations, M&As, billing, and growth to help you build your organization, serve more of those who need help, and stay on top.
All episodes are conveniently available for streaming or download on iTunes, Soundcloud, Stitcher, and TuneIn. Or just choose an episode below and start listening. They're perfect for while you're in the car on that morning or afternoon commute.
Podcast 34 - Admissions Processes That Work with Jon Wagner
Something as simple as the process you use to verify VOBs can make or break your admissions process. Jon Wagner, CEO of Verify Tx, and I talk about what a good admissions process looks once you've actually got people on the phone.
Podcast 33 - Building a Center: How to Do It Right with Zach Snitzer
Building a center the right way is extremely profitable, but takes much longer than people assume. How do you have the patience to build a strong foundation that drives quality clinical care, community engagement, and profitability all at the same time? Zach Snitzer, Co-Founder of Maryland Addiction Recovery Center, and I did into some of these issues on this episode of The Recovery Executive Podcast.
Podcast 32 - 4 to 10X Admissions Using Empathy & Compassion on the Phone with James Hadlock
A poor admission phone rep can convert multimedia inquiries at 1% or less. A good one can convert 10% or higher. That's a potential 10X difference in admissions! I speak with James Hadlock, owner of BluNovus, where we talk about how empathy and compassion on the phone can 10X your admissions on any quality of calls.
Podcast 31 - Reinventing the EMR with Matt Stevens
Most EMRs are just emulations of the old paper filing systems, but they can be so much more. I speak with Matt Stevens, CEO of Alleva, who has reinvented the EMR. We talk about what treatment centers need to know to make a switch from paper to digital, some pitfalls to avoid (especially around avoiding HIPAA fines), and some interesting opportunities happening in the field related to telehealth near the end.
Podcast 30 - Everything You Need to Know for a Winning Digital Marketing Strategy with Dan Gemp
Two industry titans talk SEO, Adwords, Digital Marketing, and Winning Strategies for long-term growth. Dan Gemp, CEO of Dreamscape Marketing joins me on the episode to not just talk general strategy, but get into some of the industry benchmarks you need to know as well as common mistakes to avoid. If you're census is hurting, you don't want to miss this episode.
Podcast 29 - How to NOT Get Ripped Off by Your Billing Company with Gregory Keilin
Billing & Revenue Cycle Management are one of the biggest thorns in the side of treatment centers. It's difficult, expensive, and, it's very hard to know if staff or vendors are doing it right. In this episode, we talk with Gregory Keilin, CEO of Prosperity Behavioral Health on some of the most common ways billing companies don't necessarily work in your best interest, what you should be looking for, and some really interesting info like how to make Medicaid billing work.
Podcast 28 - Closing the Doors: Lessons Learned with Lyle Fried
Up to 25% of centers have closed in South Florida, Southern California, and other highly competitive areas of the country. Lyle Fried was the owner of The Shores, a well-known treatment center in Florida that just closed last month. He shares his insights into why they closed and what he would have done differently if he could do it all over again, critical information for any centers facing a similar situation today
Podcast 27 - Rethinking Sales & Marketing with Kathy Frossard
Foundations Recovery Network went from 20,000 calls a month and a low census to 10,000 calls a month and a significant climbs in census. Most centers are thinking about admissions, business development, and marketing wrong in the addiction treatment field. In this episode, Kathy Frossard and I talk about how to rethink and integrate these departments to deliver serious results.
Podcast 26 - Philanthropy & Recovery with Mariel Hufnagel
The Ammon Foundation is probably one of the first philanthropic organizations springing from the addiction treatment field to focus on grants in recovery rather than scholarships for treatment. We explore how philanthropic activity ties into reducing stigma, providing value, and growing the business wing.
Podcast 25 - Addiction Unplugged: The TV Show with Stu Goffman
Addiction Unplugged is a new show highlighting recovery and fighting stigma. The show features a unique center in every episode. Stu and I talk about the value of such a show and how TV spots like this can and should be used from a marketing perspective.
Podcast 24 - A Billionaire's Vision for the Future of Addiction Treatment with Bryan Cressey
When you've personally made over a billion dollars in healthcare and have seen the devastation addiction can wreak on your extended family and community, you decide to do something about it.
That's the story of Bryan Cressey, who I interview live at his office in Chicago. With decades of experience helping healthcare organizations grow, he also has the ability to see what is and isn't working in the field.
So when he decided to start the non-profit Above and Beyond Family Recovery in Chicago, he had a unique vision to revolutionize the field. This is his story and his vision.
Podcast 23 - A Lively Discussion on Real Leadership in Addiction Treatment with Ben Kaneaikala
Our field needs strong leadership. We need visionaries who see the future and are able to make the hard choices in these rapidly changing times. In this episode, I speak with the Co-Founder of Phoenix Rising on what's lacking in the field today, what we need to see instead, and how following those guidelines has helped him build his own center.
If you're looking for some hard-hitting perspectives on the field and are willing to step outside your comfort zone, this is the episode for you.
Podcast 22 - How Alternative Treatment Modalities Drive Business Growth with Reed Smith
80% of all treatment centers follow a 12-step philosophy. While this approach has helped so very many people, there are those it doesn't work for. As we know, there is no one-size-fits-all approach to treatment.
And there is a large hunger within the marketplace for alternative programming, which is why programs that provide alternatives to 12-step attract an untapped market.
In this episode, I speak with Reed Smith of Centered Recovery on how their mindfulness program has helped them grow their new center as well as helped patients who didn't feel at home within a 12-step program, ultimately aiding them in their recovery. Join us for this interesting discussion.
Podcast 21 - Center Spotlight on Above & Beyond Recovery with Dan Hostetler
You may be surprised to hear that one of the best treatment centers in the country is a small non-profit catering to mostly homeless and low-income populations in downtown Chicago. Above & Beyond is only 2 years old, so many people have not heard of them, but they are doing phenomenal work, as I can personally attest to. I'm super excited to share my interview with Dan and help you learn more about this amazing place that's taking such a huge lead in advancing the field of addiction treatment.
Podcast 20 - Opportunities for Growth from & for Alumni with Parker Polidor
Alumni engagement is becoming ever more critical both for successful, long-term treatment outcomes, and for the health of the center. I speak with Parker Polidor, Co-Founder of CaredFor, about how alumni engagement is a whole team effort and the value it brings to patients and staff alike.
EP 19: Marketing Musical Differentiation with Dr. Barry Reiman
In the increasingly crowded and competitive addiction treatment space, differentiation is key for success. In this episode we talk with Recovery Unplugged's VP of Business Development, Dr. Barry Reiman to share insights into how their unique focus on music drives both outreach and internal clinical programs.
EP 18: How to Host CEU Events that Grow Referrals with David Houke
One of the cheapest and easiest strategies to build referrals and drive admissions is that of hosting CEU events. Surprisingly, it's also one of the most underutilized. In this episode David Houke of Austin Recovery gives us a step by step walk-through of exactly how to set these up at your center. You'll be amazed at how easy it is and wonder why you aren't already hosting them.
EP 17: Business Development Reps: Should I Stay or Should I Go Now with Elisa Saunders
Business Development has hit a wall with reps bringing in a third the number of referrals that they used to. One reason for this is that they move around too much and enough time isn't invested to drive results. In this episode, we talk with Elisa Saunders who has experience at both Acadia and Foundations Recovery Network. She gives insights into why reps stay or go and we also discuss strategies to ensure success.
EP 16: How to Grow & Run Large Treatment Center Operations with Drew Rothermel
What does it take to run a nation-wide treatment center operation? What are key factors for growth and success? What metrics do you need to keep your finger on as a CEO? Drew Rothermel has worked at the C-suite level for both Caron and Origin Treatment Centers, and is now CEO of Liberation Way. He has a vast knowledge of running large scale operations and answers many of these questions for us in this can't miss episode of The Recovery Executive Podcast.
EP 15: Connecting with & Treating Celebrities with Cali Estes
Centers are always looking to connect with those who can afford treatment. In this episode, Cali Estes talks with us about her specially designed program and some of her outreach strategies that have made her the go-to addictions coach for many celebrities, CEOs, and other high profile people that value privacy and can afford high-end care. We also briefly discuss the many mistakes admissions and biz dev reps make that are hurting centers trying to reach these demographics.
EP 14: Is Telemedicine the Future of Addiction Treatment with Richard Capezzali
Telemedicine is the next big disruption in the field of addiction treatment and behavioral health. Either centers will learn how to incorporate it into their own program, or it will likely put them out of business. Richard Capezzali has been in the field of lead generation and addiction treatment for years, having build and sold numerous companies. He now turns his attention to telemedicine in the addiction treatment space. This is an episode anyone focused on the business-end of the addiction treatment world needs to listen to.
EP 13: The Power of Alternative Peer Groups with John Cates
Industry veteran and Founder of both Lifeway International and Cates Academy, John Cates, talks with us about the power of alternative peer groups. Treatment outcomes are as much as 3 times better when APGs are used. In this episode, we talk about how APGs can be used not only to improve treatment outcomes, but also successfully grow and expand your program.
EP 12: Moving to Clinician to CEO with Robin Piper
The differences in responsibilities and focus for clinicians versus senior executives can be large, intimidating, and challenging to navigate. Robin Piper, CEO of Turning Point of Tampa, shares with us her journey from clinician to CEO, and gives advice for those looking to make the same move. She also shares ideas and strategies to ensure strong collaboration between clinical and businesses focuses. Lots to learn in this episode!
EP 11: Models Against Addiction
Models Against Addiction is an NYC-based non-profit started by Asia Janina Dyrkacz, a Polish immigrant. In this episode, we talk about her passion for using the celebrity or role model status of models to combat addiction as well as the addiction problems sometimes common in the profession.
EP 10: Learning from Addiction Treatment Conferences with Dee McGraw
A lot of owners, execs, and directors find it very hard to leave their center and attend an industry conference, but the rewards for doing so are tremendous. In this episode, we connect with Dee McGraw, Director of Education and Event Services for C4 Recovery Solutions, which runs the famous West Coast Symposium. We look at why conference attendance is so important and how to make the best out of any you go to.
EP 09: Call Center Success with Char Musillo
Call center operations and staffing is probably the biggest gap most centers have in their admissions process. Without an efficiently run and staffed call center, the majority of inquiries, and therefore potential patients, is lost. In this episode, Char Musillo talks about his experience building call centers for programs big and small. If your census has taken a hit lately, you do not want to miss this episode.
EP 08: Engaging Alumni for Improved Outcomes with James Crater
Alumni engagement is critical not just for success in long-term recovery, but also for a treatment center's bottom line. It's an area that few centers do well, but a huge opportunity for low cost returns when done right. In this episode, I speak with James Crater, CEO of Spera Health and an expert in alumni engagement.
EP 07: From Private Practice to Center Owner with Karen Peabody
Going from a single-person private practice to a center owner will many employees is a huge challenge. In this episode, we talk with Karen Peabody, owner of Forgewell Solutions, about her journey from solo therapist to owner. We also have a thorough discussion around insurance reimbursement and how to ensure you are getting the most for your patients and your center.
EP 06: NAD and the Value of Niching Down with Andrey Rossin
A new and growing trend in addiction treatment is a focus on health - dieting, exercise, nutritional supplements, etc. NAD fits into that category. This episode explores what NAD is and goes on to discuss the value of niching down to a very specific target demographic, and how that has helped Future New Detox grow fast without having to worry about competition.
EP 05: Considering MAT: Treatment & Business with Jason Tusynzski
MAT is a growing, and controversial, trend in the field of addiction treatment. In this episode, we try to provide a balanced view to the pros and cons both from a treatment and a business perspective. The aim is not to convince one side or the other, but to provide information that helps center owners and directors make the best decisions for themselves, their staff, and their patients.
EP 04: Ethical Marketing: What Many Addiction Treatment Centers Don't Know with Andrew Martin
Did you know it's illegal to pay a patient's plane ticket to come to your treatment center? Ethical marketing is front and center for the field these days, but many providers aren't up-to-date on all that entails. In this episode, we speak with Andrew Martin, COO of Behavioral Health Association of Providers to learn the latest information, how to stay compliant, and how ethical marketing actually drives more admissions than most other patient acquisition methods.
EP 03: Tracking Clinical Outcomes: The Future of Addiction Treatment with Joanna Conti
The tracking of clinical outcomes is no longer an option in addiction treatment. Not only does it help centers improve patient outcomes, but it's now required by the Joint Commission AND insurance payers will be requiring it for reimbursements in the very near future.
In this episode, we speak with Joanna Conti, Founder & CEO of Vista Research Group, who explores outcomes data and what it means for centers while providing advice on how to get started if you haven't yet.
EP 02: Community Involvement & Invisible ROI with Kent Runyon
Novus Detox runs a 60-bed detox that turns over every patient every 7 days. Connecting with new patients to keep their census up is important and Novus has been successful doing so purely with PPO policies and cash pay for over 10 years. In this episode, Kent Runyon, the VP of Community Relations discusses how their community involvement and engagement strategy leads to the invisible ROI behind their success.
EP 01: Mergers & Acquisitions: How Do You Prepare Your Addiction Treatment Center with Jacob Lynch
The addiction treatment space is going through a massive consolidation at the moment. 75% of centers are still small and locally owned, but they are being beaten out or swallowed up by larger outfits and buyers as the industry matures.
Many centers are facing the tough choices of closing down, selling, or seeking investment capital to grow and compete. In this episode, we sit down with Jacob Lynch of Stoneridge Partners to cover major trends in mergers & acquisitions within the addiction treatment space, how to set up your own center to be successful in this environment, and specific tips and strategies for growth.
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