The business of recovery is changing fast. Many executives are getting left behind. The Recovery Executive Podcast talks to experts in the field on addiction treatment marketing, operations, M&As, billing, and growth to help you build your organization, serve more of those who need help, and stay on top.
All episodes are conveniently available for streaming or download on iTunes, Soundcloud, Stitcher, and TuneIn. Or just choose an episode below and start listening. They're perfect for while you're in the car on that morning or afternoon commute.
EP 17: Business Development Reps: Should I Stay or Should I Go Now with Elisa Saunders
Business Development has hit a wall with reps bringing in a third the number of referrals that they used to. One reason for this is that they move around too much and enough time isn't invested to drive results. In this episode, we talk with Elisa Saunders who has experience at both Acadia and Foundations Recovery Network. She gives insights into why reps stay or go and we also discuss strategies to ensure success.
EP 16: How to Grow & Run Large Treatment Center Operations with Drew Rothermel
What does it take to run a nation-wide treatment center operation? What are key factors for growth and success? What metrics do you need to keep your finger on as a CEO? Drew Rothermel has worked at the C-suite level for both Caron and Origin Treatment Centers, and is now CEO of Liberation Way. He has a vast knowledge of running large scale operations and answers many of these questions for us in this can't miss episode of The Recovery Executive Podcast.
EP 15: Connecting with & Treating Celebrities with Cali Estes
Centers are always looking to connect with those who can afford treatment. In this episode, Cali Estes talks with us about her specially designed program and some of her outreach strategies that have made her the go-to addictions coach for many celebrities, CEOs, and other high profile people that value privacy and can afford high-end care. We also briefly discuss the many mistakes admissions and biz dev reps make that are hurting centers trying to reach these demographics.
EP 14: Is Telemedicine the Future of Addiction Treatment with Richard Capezzali
Telemedicine is the next big disruption in the field of addiction treatment and behavioral health. Either centers will learn how to incorporate it into their own program, or it will likely put them out of business. Richard Capezzali has been in the field of lead generation and addiction treatment for years, having build and sold numerous companies. He now turns his attention to telemedicine in the addiction treatment space. This is an episode anyone focused on the business-end of the addiction treatment world needs to listen to.
EP 13: The Power of Alternative Peer Groups with John Cates
Industry veteran and Founder of both Lifeway International and Cates Academy, John Cates, talks with us about the power of alternative peer groups. Treatment outcomes are as much as 3 times better when APGs are used. In this episode, we talk about how APGs can be used not only to improve treatment outcomes, but also successfully grow and expand your program.
EP 12: Moving to Clinician to CEO with Robin Piper
The differences in responsibilities and focus for clinicians versus senior executives can be large, intimidating, and challenging to navigate. Robin Piper, CEO of Turning Point of Tampa, shares with us her journey from clinician to CEO, and gives advice for those looking to make the same move. She also shares ideas and strategies to ensure strong collaboration between clinical and businesses focuses. Lots to learn in this episode!
EP 11: Models Against Addiction
Models Against Addiction is an NYC-based non-profit started by Asia Janina Dyrkacz, a Polish immigrant. In this episode, we talk about her passion for using the celebrity or role model status of models to combat addiction as well as the addiction problems sometimes common in the profession.
EP 10: Learning from Addiction Treatment Conferences with Dee McGraw
A lot of owners, execs, and directors find it very hard to leave their center and attend an industry conference, but the rewards for doing so are tremendous. In this episode, we connect with Dee McGraw, Director of Education and Event Services for C4 Recovery Solutions, which runs the famous West Coast Symposium. We look at why conference attendance is so important and how to make the best out of any you go to.
EP 09: Call Center Success with Char Musillo
Call center operations and staffing is probably the biggest gap most centers have in their admissions process. Without an efficiently run and staffed call center, the majority of inquiries, and therefore potential patients, is lost. In this episode, Char Musillo talks about his experience building call centers for programs big and small. If your census has taken a hit lately, you do not want to miss this episode.
EP 08: Engaging Alumni for Improved Outcomes with James Crater
Alumni engagement is critical not just for success in long-term recovery, but also for a treatment center's bottom line. It's an area that few centers do well, but a huge opportunity for low cost returns when done right. In this episode, I speak with James Crater, CEO of Spera Health and an expert in alumni engagement.
EP 07: From Private Practice to Center Owner with Karen Peabody
Going from a single-person private practice to a center owner will many employees is a huge challenge. In this episode, we talk with Karen Peabody, owner of Forgewell Solutions, about her journey from solo therapist to owner. We also have a thorough discussion around insurance reimbursement and how to ensure you are getting the most for your patients and your center.
EP 06: NAD and the Value of Niching Down with Andrey Rossin
A new and growing trend in addiction treatment is a focus on health - dieting, exercise, nutritional supplements, etc. NAD fits into that category. This episode explores what NAD is and goes on to discuss the value of niching down to a very specific target demographic, and how that has helped Future New Detox grow fast without having to worry about competition.
EP 05: Considering MAT: Treatment & Business with Jason Tusynzski
MAT is a growing, and controversial, trend in the field of addiction treatment. In this episode, we try to provide a balanced view to the pros and cons both from a treatment and a business perspective. The aim is not to convince one side or the other, but to provide information that helps center owners and directors make the best decisions for themselves, their staff, and their patients.
EP 04: Ethical Marketing: What Many Addiction Treatment Centers Don't Know with Andrew Martin
Did you know it's illegal to pay a patient's plane ticket to come to your treatment center? Ethical marketing is front and center for the field these days, but many providers aren't up-to-date on all that entails. In this episode, we speak with Andrew Martin, COO of Behavioral Health Association of Providers to learn the latest information, how to stay compliant, and how ethical marketing actually drives more admissions than most other patient acquisition methods.
EP 03: Tracking Clinical Outcomes: The Future of Addiction Treatment with Joanna Conti
The tracking of clinical outcomes is no longer an option in addiction treatment. Not only does it help centers improve patient outcomes, but it's now required by the Joint Commission AND insurance payers will be requiring it for reimbursements in the very near future.
In this episode, we speak with Joanna Conti, Founder & CEO of Vista Research Group, who explores outcomes data and what it means for centers while providing advice on how to get started if you haven't yet.
EP 02: Community Involvement & Invisible ROI with Kent Runyon
Novus Detox runs a 60-bed detox that turns over every patient every 7 days. Connecting with new patients to keep their census up is important and Novus has been successful doing so purely with PPO policies and cash pay for over 10 years. In this episode, Kent Runyon, the VP of Community Relations discusses how their community involvement and engagement strategy leads to the invisible ROI behind their success.
EP 01: Mergers & Acquisitions: How Do You Prepare Your Addiction Treatment Center with Jacob Lynch
The addiction treatment space is going through a massive consolidation at the moment. 75% of centers are still small and locally owned, but they are being beaten out or swallowed up by larger outfits and buyers as the industry matures.
Many centers are facing the tough choices of closing down, selling, or seeking investment capital to grow and compete. In this episode, we sit down with Jacob Lynch of Stoneridge Partners to cover major trends in mergers & acquisitions within the addiction treatment space, how to set up your own center to be successful in this environment, and specific tips and strategies for growth.
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