HOW TO STOP Your Rehab Newsletter from Sucking

As an owner of a rehab marketing agency, I subscribe to a lot of addiction treatment newsletters. It also helps give me and my team ideas as well as stay up-to-date on potential competition. So I can say with the utmost confidence that most addiction treatment newsletters suck. They’re long, they’re boring, they’re crowded, they’re

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IS YOUR 12-STEP FOCUS Losing You Patients

This is very controversial for many addiction recovery centers, but your commitment to 12-step and the original Hazelden model may be losing you patients.  Even if it’s not losing you patients, I can tell you for a fact that you’re missing out on a ton of potential ones if you’re advocating 12-step as your sole

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GOOGLE VP OF MARKETING, Adwords, and Recovery Centers

I had the great opportunity to be part of the recent Growing with Google event here in Indianapolis, where I got to speak with Lisa Cohen Gevelber, Google’s VP of Marketing for the past 7 years as well as other members of the Adwords team. Of course, we discussed the recent events of September 14th

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GOOGLE BANS PPC ADVERTISING For Rehab Centers!

As of yesterday, September 14, 2017, Google is banning Pay-Per-Click ads on Google and Adwords for searches such as “addiction recovery” or “drug rehab” as reported by this article in the New York Times. The announcement was just made, so some ads are still being allowed to run, but will be shut off shortly. You

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HOW TO MAKE YOUR ADDICTION RECOVERY Ads Go Viral

It’s been a whirlwind two weeks for one of our Addiction Recovery Centers in Wisconsin. One ad racked up over 1 million views, 54,139 clicks, 61,729 reactions, 13,597 comments, and 7,095 shares. Talk about amazing! Check out the results below.   Oh, and guess how much we paid for all of that? Just $130! Companies

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FLORIDA RECOVERY CENTER SURVIVAL In a Post July 1st Law World

The Field of Recovery and Substance Abuse Treatment in Florida was rocked this summer when the legislature implemented a series of new laws on July 1st in regards to marketing and referrals. For those of us committed to our patients and their ethical care, this comes as a welcome relief. At the same time, it

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