Addiction Treatment Centers are closing at alarming rates. Centers that used to have nearly every bed filled, now sit almost empty. Reports out of Florida estimate 20% of treatment centers there have shuttered their doors in the past 6 months. The same is happening in California and Arizona. Even some of the big guys, like […]
As an owner of a rehab marketing agency, I subscribe to a lot of addiction treatment newsletters. It also helps give me and my team ideas as well as stay up-to-date on potential competition. So I can say with the utmost confidence that most addiction treatment newsletters suck. They’re long, they’re boring, they’re crowded, they’re
How to Stop Your Rehab Newsletter from Sucking Read More »
The number 1 thing we get asked by potential clients when we first start talking about drug rehab marketing is, “Can you make the phone ring?” We definitely can. 250 calls a month or 2,000 calls a month, we can deliver the volume and at a below average cost, usually $30-$40 per qualified call. But,
Operational Guide to a High Volume Addiction Treatment Call Center Read More »
Google strikes again, this time with a global ban on treatment center advertising. The ban is most likely temporary, but this is yet one more warning that centers absolutely must stop depending on 3rd party platforms for their inquiry and call generation campaigns. As we always tell our clients, Google is an awful source for
Forget Google Adwords, How Rehabs Can Generate New Inquiries Starting Today Read More »
This is very controversial for many addiction recovery centers, but your commitment to 12-step and the original Hazelden model may be losing you patients. Even if it’s not losing you patients, I can tell you for a fact that you’re missing out on a ton of potential ones if you’re advocating 12-step as your sole
Is Your 12-Step Focus Losing You Patients? Read More »
The patient journey is no longer linear. This is the disruption that has left many addiction treatment centers stuck in the past. Before, it was easy. Patient went to a referral source, like their primary care doctor, and that doctor referred them to your center. Or the patient or patient’s family was in crisis, they
I had the great opportunity to be part of the recent Growing with Google event here in Indianapolis, where I got to speak with Lisa Cohen Gevelber, Google’s VP of Marketing for the past 7 years as well as other members of the Adwords team. Of course, we discussed the recent events of September 14th
Google’s VP of Marketing, Adwords, and Recovery Centers Read More »
As of yesterday, September 14, 2017, Google is banning Pay-Per-Click ads on Google and Adwords for searches such as “addiction recovery” or “drug rehab” as reported by this article in the New York Times. The announcement was just made, so some ads are still being allowed to run, but will be shut off shortly. You
Google Bans PPC Advertising for Rehab Centers! Read More »
It’s been a whirlwind two weeks for one of our Addiction Recovery Centers in Wisconsin. One ad racked up over 1 million views, 54,139 clicks, 61,729 reactions, 13,597 comments, and 7,095 shares. Talk about amazing! Check out the results below. Oh, and guess how much we paid for all of that? Just $130! Companies
How to Make Your Addiction Recovery Ads Go Viral Read More »
The Field of Recovery and Substance Abuse Treatment in Florida was rocked this summer when the legislature implemented a series of new laws on July 1st in regards to marketing and referrals. For those of us committed to our patients and their ethical care, this comes as a welcome relief. At the same time, it
Florida Recovery Center Survival in a Post-July 1st Law World Read More »