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Addiction Treatment Marketing - The Fundamentals

Addiction Treatment Marketing: The Fundamentals

The failure of most addiction treatment marketing campaigns is that they misunderstand the fundamentals of marketing. This is not surprising as most people misunderstand the fundamentals. Like most things in life, given the right conditions and enough trial and error, it’s very possible to create a successful business without understanding the basic principles. In an […]

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Why Addiction Treatment: Spotlight on Our CEO

Alcoholism, Treatment, and a Need for Change When I tell people I’m the CEO of a company that specializes in marketing and growth consulting for addiction treatment, they’re often surprised. People find it to be really specific, it’s a stigmatized topic, and I think, while no one says it, there is even some discomfort around […]

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Breaking News: Facebook Requires LegitScript Verification for All Addiction Treatment Advertisements

According to an official press release late yesterday, Facebook is following in Google’s footsteps and requiring official verification for any advertiser looking to promote addiction treatment services. There are a total of 15 requirements to become verified. The press release claims that this process goes into effect today. Just like Google, no warning was provided. We […]

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How To Minimize Medicare/Medicaid Calls for Addiction Treatment

Every center complains about it. They buy calls through some call aggregator. It could be online aggregators like rehabs.com, addictioncenter.com, or TV media buyers like addictionadvisor.com, etc. Or maybe your center has tried its own forays into Google PPC and Facebook advertising and gotten the same results – numbers that don’t connect, angry people looking for […]

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Why Are 20% of Treatment Centers Closing in 2018 and How Do You Stop Yours from Being One of Them?

Addiction Treatment Centers are closing at alarming rates. Centers that used to have nearly every bed filled, now sit almost empty. Reports out of Florida estimate 20% of treatment centers there have shuttered their doors in the past 6 months. The same is happening in California and Arizona. Even some of the big guys, like […]

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