AI continues to be all the rage this year with every other spam email being some company claiming to do […]
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Competition is the name of the game in behavioral health marketing today. Take a look at the Google Maps results
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The current buzzword of buzzwords: AI. “It’s going to replace the laptop class.” “It’s overrated.” “It’s going to rearrange the
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Cumberland Heights is one of the most consistently profitable non-profit treatment programs in the country. If you look at the
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Despite significant attention paid to the behavioral health space by private equity over the past decade, workable theses have proven,
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Summit Partners’ misguided acquisition of Addiction Campuses, renamed to Vertava Health post acquisition, was indicative of a prevailing thesis around
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Have you ever done a Google search for a topic and all the articles on the entire first page of
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Would you pay $2 million a year in labor and overhead costs for your marketing department? Sounds egregious, right? Yet
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Can Drug Rehabs Benefit From Paid Advertising and How Does It Work?Paid advertising is a broadly scoped term that encompasses
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Marketing as a MAT provider is much different than marketing for other levels of care, such as detox, residential, or