Strategic, Tactical Growth for Addiction Treatment Centers
The addiction treatment space is undergoing major growth and, at the same time, consolidation. The number of rehabs in the US now numbers over 14,000, drastically increasing competition for roughly the same number of patients. In addition, large corporations and investors have moved into the field looking to capitalize on this 35 billion dollar space. Some are nothing more than fly-by-night centers.
This leaves the 75% of locally-owned centers struggling to compete, which is exactly where we come in. Perhaps you've reached out to a marketing agency to help grow your census. How'd that go? If you're like most of our clients, not great. You probably aren't even sure what they were doing.
Addiction Treatment Marketing is Becoming More Competitive
Addiction treatment marketing is a highly specialized field. Just like there is a huge difference for a therapist counseling someone with an addiction versus someone who has schizophrenia, a marketing agency used to driving used car sales doesn't have the expertise to do addiction treatment.
What's more, as we've found time and time again, it doesn't matter how much traffic or how many inquiries an agency generates if the center doesn't have the operations and trained staff in place to convert those inquiries to admits. That's why we don't call ourselves a marketing agency. Simple marketing tactics is not what's going to grow your center, especially in today's highly competitive environment.
We partner closely with our clients to achieve business growth, whatever it takes. That means everything from marketing to admissions staff training, setting up CRMs, HIPAA compliant inquiry follow-up, and integration with overall business strategy and execution. To get results, you need every part of the process, from inquiry to admit to post-discharge alumni engagement, all operating in tandem.
Nobody else out there offers what we do for treatment centers. Either they just do SEO, just do Adwords, or just do "consulting." Because all the pieces aren't connected, the weak area ends up driving down the entire effort. This is why we've developed a proprietary method that drives both short-term and long-term results. Reach out for a FREE strategy call and see what we can do for you.
Ethical, Patient-Centered Rehab Marketing & Social Media
Circle Social's mantra is Embrace, Engage, Enrich. We deliver results for addiction treatment and behavioral health centers looking to connect with those who need help using highly targeted digital advertising that builds your reputation while also building your census. You won't find a better team for addiction treatment marketing, strategic planning, and admissions operations growth.
After hundreds of thousands of dollars in ad spend, we’ve developed unique, HIPAA compliant marketing systems especially for rehabs and mental health. Whether you’re a large center looking for Facebook direct-response campaigns to get the phone ringing now, or a smaller center looking to build a strong local presence, our strategies get results time and time again.
You see, it’s not enough just to put up some ads telling stories about how bad a potential patient’s life is and how much better you can make it. You need to strategically implement campaigns that build trust, and that also move people through the decision-making process quickly. The average inquiry is comparing 3-4 centers at the same time, so you need highly-honed, integrated operations to ensure you're the center they pick.
A Rehab Marketing Strategy Is Everything
TV, radio, newspapers, direct mail? They all have zero trackability. You have no idea if they're working or not.
At Circle Social, we're obsessed with data. Data must drive your strategy. Fortunately, this is easy in the digital era. We can tell you what people are searching for, how they're finding you, how often they're clicking, and what path they take to finally contact your center. Our online tracking capabilities are nothing short of phenomenal. Contact us and we'll show you how.
Check Out Our Case Studies
Circle Social Inc. has been a tremendous help to us with our online marketing. As a smaller treatment and sober living provider, we can't compete with the huge ad spends of the big guys. Circle Social has helped us to grow our business while staying within our modest budget. Rather than just run marketing, I feel they act as our partner and truly care about our business as well as the patients we help. I'd highly recommend them to anyone in the Healthcare field."
My experience with Circle Social, honestly, truthfully, and from my heart, has been phenomenal. They have a personal touch. They have taken the time (and continue to take the time) to guide us. They care about what we want and they're sincere about it. As a startup, we heavily rely on them for advice. I know they have our best interests at heart and that means the world to me. What's more, they got us results. We've grown by 300 times since we've started with them. I can't recommend them enough.
Facebook Lead Gen
Every center is different. Billboards may work for one center and completely bomb for another. Facebook admit generation can generate phenomenal results, but only when a center's admissions systems are in order. Adwords might make sense for some centers, but can be outside the budget of smaller rehabs. In short, there is no magic formula. Each center has to develop a unique strategy that works for them, which is why we tailor all of our efforts for each of our clients, never just putting in some templated process like so many other agencies out there. That individual approach is what gets our clients results.
Content Lead Nurture
Building a successful center is far more than just getting more inquiries. Once you get them, how do you maximize the number turning into admits? How do you expand operations in a way that is sustainable and profitable, all while maintaining the clinical excellence your patients deserve? We look at your long-term objectives and put the concrete steps into place to get you there including, strategy planning, budgeting, staff training, and reputation building.
Strategy & Operations
We don't just know marketing, we understand recovery as a business. To help people, you have to be profitable. Great phone skills, strong lead follow-up, and clear tracking is essential to the success of any center. We provide the systems and training that takes your center to the next level. We also do it in a way that creates massive efficiencies through automation. Still manually tracking calls or using Excel sheets for everything? You can literally save thousands of dollars a month in labor cost alone by implementing updated systems. We'll do it for you, then train you on how to ensure they continue working for you.
We Get Addiction Treatment Marketing
Tired of those with big budgets and perhaps less concern for patients growing while your committed team struggles to help those in need? No worries, this is what we do and we're here to help. We'll partner with you so that those looking for help find you. That is the focus of our effective rehab marketing services. Even better, by building your reputation up in the right places, people won't even look around for another center, they'll just immediately call you.
Don't get lost in all the noise
People today are bombarded with advertising and spun content. They often end up misled. Getting your message in front of those who need your help can feel like you're constantly getting lost in the noise. With Circle Social on your team, we add that all important personal touch so that you can put the focus elsewhere and grow your reputation.
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