Inquiry Generation, SEO, Web Design, and Business Development Prospecting
There are three legs to the stool for effective addiction treatment marketing that builds both short-term and long-term success. Focusing on just one of these will leave your program vulnerable to bankruptcy as so many small centers saw with an Adwords-only strategy.
Supporting Your BD Team
70% of your admissions should be coming from professional and alumni referrals, which is why we utilize targeted strategies to help your BD team prospect and then nurture these referral sources. Alumni are also often overlooked by many centers, but, with the right marketing tactics, a full 20% of referral admissions can come from alumni with cost per admissions being in the low hundreds.
Outbound for Long-term Growth
Many treatment programs fell into the trap of an obsession with high-cost direct response strategies such as Adwords or call buys, a strategy that can only be sustainable in an industry where margins are very, very high. Since that is no longer the case in the field of addiction treatment, over-reliance on high-cost direct response campaigns has caused many centers to close.
We were one of the first companies to develop long-tail strategies through Facebook, LinkedIn, and standard PR that drove low cost inquiries and admissions over time in a way that doesn't require outrageous ad spends every month to make work.
Inbound for Search Intent Conversion
Google SEO is like the Yellow Pages of old. People know what they need, they go to Google to search for it, and they call for help. The problem is, if you're not listed in the first 3 results, or at least on page 1, no one will ever find you.
Or, just as bad, if they find you, but your website doesn't inspire them to call, you spent all that time and effort to build up your rankings in Google, only to have your website kill any chance of them giving you a call.
Inbound SEO strategies are one of the most cost effective campaigns around. Imagine that you have 1,000 people a month searching for treatment in your city and you're in positions 1 through 3 that gets over 70% of all clicks. You're getting up to 700 visits of a month of people looking for your services right now. Your competitors can fight over the scraps of the remaining 300.
- #1 We care about patients and your center. More than anything, we want to help those struggling with addiction find the best care possible.
- We have specialized expertise in addiction treatment and behavioral health that others lack.
- We're constantly innovating to stay ahead of changes in the field.
- We provide strategic campaigns that drive long-term, sustainable results.
Ethical, Patient-Centered Rehab Marketing & Social Media
Circle Social's mantra is Embrace, Engage, Enrich. We deliver results for addiction treatment and behavioral health centers looking to connect with those who need help using highly targeted digital advertising that builds your reputation while also building your census. You won't find a better team for addiction treatment marketing, strategic planning, and admissions operations growth.
After hundreds of thousands of dollars in ad spend, we’ve developed unique, HIPAA compliant marketing systems especially for rehabs and mental health. Whether you’re a large center looking for Facebook direct-response campaigns to get the phone ringing now, or a smaller center looking to build a strong local presence, our strategies get results time and time again.
You see, it’s not enough just to put up some ads telling stories about how bad a potential patient’s life is and how much better you can make it. You need to strategically implement campaigns that build trust, and that also move people through the decision-making process quickly. The average inquiry is comparing 3-4 centers at the same time, so you need highly-honed, integrated operations to ensure you're the center they pick.
A Rehab Marketing Strategy Is Everything
TV, radio, newspapers, direct mail? They all have zero trackability. You have no idea if they're working or not.
At Circle Social, we're obsessed with data. Data must drive your strategy. Fortunately, this is easy in the digital era. We can tell you what people are searching for, how they're finding you, how often they're clicking, and what path they take to finally contact your center. Our online tracking capabilities are nothing short of phenomenal. Contact us and we'll show you how.
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Circle Social Inc. has been a tremendous help to us with our online marketing. As a smaller treatment and sober living provider, we can't compete with the huge ad spends of the big guys. Circle Social has helped us to grow our business while staying within our modest budget. Rather than just run marketing, I feel they act as our partner and truly care about our business as well as the patients we help. I'd highly recommend them to anyone in the Healthcare field."
My experience with Circle Social, honestly, truthfully, and from my heart, has been phenomenal. They have a personal touch. They have taken the time (and continue to take the time) to guide us. They care about what we want and they're sincere about it. As a startup, we heavily rely on them for advice. I know they have our best interests at heart and that means the world to me. What's more, they got us results. We've grown by 300 times since we've started with them. I can't recommend them enough.
Facebook Lead Gen
Every center is different. Billboards may work for one center and completely bomb for another. Facebook admit generation can generate phenomenal results, but only when a center's admissions systems are in order. Adwords might make sense for some centers, but can be outside the budget of smaller rehabs. In short, there is no magic formula. Each center has to develop a unique strategy that works for them, which is why we tailor all of our efforts for each of our clients, never just putting in some templated process like so many other agencies out there. That individual approach is what gets our clients results.
Content Lead Nurture
Building a successful center is far more than just getting more inquiries. Once you get them, how do you maximize the number turning into admits? How do you expand operations in a way that is sustainable and profitable, all while maintaining the clinical excellence your patients deserve? We look at your long-term objectives and put the concrete steps into place to get you there including, strategy planning, budgeting, staff training, and reputation building.
Strategy & Operations
We don't just know marketing, we understand recovery as a business. To help people, you have to be profitable. Great phone skills, strong lead follow-up, and clear tracking is essential to the success of any center. We provide the systems and training that takes your center to the next level. We also do it in a way that creates massive efficiencies through automation. Still manually tracking calls or using Excel sheets for everything? You can literally save thousands of dollars a month in labor cost alone by implementing updated systems. We'll do it for you, then train you on how to ensure they continue working for you.
We Get Addiction Treatment Marketing
Tired of those with big budgets and perhaps less concern for patients growing while your committed team struggles to help those in need? No worries, this is what we do and we're here to help. We'll partner with you so that those looking for help find you. That is the focus of our effective rehab marketing services. Even better, by building your reputation up in the right places, people won't even look around for another center, they'll just immediately call you.
Don't get lost in all the noise
People today are bombarded with advertising and spun content. They often end up misled. Getting your message in front of those who need your help can feel like you're constantly getting lost in the noise. With Circle Social on your team, we add that all important personal touch so that you can put the focus elsewhere and grow your reputation.
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