It's Time for a New Kind of Addiction Treatment Marketing
Let's be blunt, most addiction treatment marketing is crap. From the investors looking for unrealistically fast returns to the Recovery Bros who have been sober less than a year, but decided to start their own center to get rich, the field is plagued by people looking to make a quick buck. The entire mantra is, "Get me as many calls as possible for as cheap as possible."
That model no longer works and, thank God, because it was harmful to patients and potential patients. Call centers with 20,000+ calls a month and conversion rates of less than 5%. That meant that only 1,000 of those 20,000 were actually people they could help. Not only is it insanely expensive to field 19,000 unqualified calls, it's emotionally draining on staff, and it was clearly giving people a false sense of hope.
All of this was a result of terrible marketing - patient brokering, buying calls, purely Adwords-dependent strategies. Now those centers reliant on such tactics are closing left and right.
What about the Good Centers?
There are tons of good centers out there, ones with their hearts in the right place. But a lot of them don't have business backgrounds. They don't know how to run a lean operation on only 10-20% margins. Too often, they either copy the strategies of other operators or are wholly dependent on a few key referral sources, which can suddenly dry up. Running the business side poorly also doesn't help patients as it means less money for better clinical care or to grow the center.
What's the Answer?
Treatment centers have to move into the real world that every other healthcare industry in the US is already in. It's a world where long-term investments and strategic marketing are supported by efficient, lean operations. Long gone are the days where you can run spammy marketing to drive inquiries, convert a small percentage, and still be profitable.
Now, you need to selectively target audiences, run integrated campaigns across channels, build long-term trust with referral partners, alumni, and potential patients alike.
It means a lot more work for both programs and their marketing partners, but the solution means a better experience for everyone. This is what we do here at Circle Social. Our goal is to redefine the field of addiction treatment and bring it into mainstream healthcare, not just marketing, but clinical, and business operations as well.
We provide 360 degree strategies that support your center across the patient journey from making them aware of you to admit to post-discharge alumni communications. We are business partners, not vendors because we know this field inside and out. We know how to tie marketing campaigns to business objectives that are aligned with quality clinical programming. We can provide the technical and operational support to integrate your marketing campaigns with your website with your CRM. We provide the operational training and support to staff so that they are handling the admissions process as well as possible.
- #1 We care about patients and your center. More than anything, we want to help those struggling with addiction find the best care possible.
- We have specialized expertise in addiction treatment and behavioral health that others lack.
- We're constantly innovating to stay ahead of changes in the field.
- We provide strategic campaigns that drive long-term, sustainable results.
Ethical, Patient-Centered Rehab Marketing & Social Media
Circle Social's mantra is Embrace, Engage, Enrich. We deliver results for addiction treatment and behavioral health centers looking to connect with those who need help using highly targeted digital advertising that builds your reputation while also building your census. You won't find a better team for addiction treatment marketing, strategic planning, and admissions operations growth.
After hundreds of thousands of dollars in ad spend, we’ve developed unique, HIPAA compliant marketing systems especially for rehabs and mental health. Whether you’re a large center looking for Facebook direct-response campaigns to get the phone ringing now, or a smaller center looking to build a strong local presence, our strategies get results time and time again.
You see, it’s not enough just to put up some ads telling stories about how bad a potential patient’s life is and how much better you can make it. You need to strategically implement campaigns that build trust, and that also move people through the decision-making process quickly. The average inquiry is comparing 3-4 centers at the same time, so you need highly-honed, integrated operations to ensure you're the center they pick.
A Rehab Marketing Strategy Is Everything
TV, radio, newspapers, direct mail? They all have zero trackability. You have no idea if they're working or not.
At Circle Social, we're obsessed with data. Data must drive your strategy. Fortunately, this is easy in the digital era. We can tell you what people are searching for, how they're finding you, how often they're clicking, and what path they take to finally contact your center. Our online tracking capabilities are nothing short of phenomenal. Contact us and we'll show you how.
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Circle Social Inc. has been a tremendous help to us with our online marketing. As a smaller treatment and sober living provider, we can't compete with the huge ad spends of the big guys. Circle Social has helped us to grow our business while staying within our modest budget. Rather than just run marketing, I feel they act as our partner and truly care about our business as well as the patients we help. I'd highly recommend them to anyone in the Healthcare field."
My experience with Circle Social, honestly, truthfully, and from my heart, has been phenomenal. They have a personal touch. They have taken the time (and continue to take the time) to guide us. They care about what we want and they're sincere about it. As a startup, we heavily rely on them for advice. I know they have our best interests at heart and that means the world to me. What's more, they got us results. We've grown by 300 times since we've started with them. I can't recommend them enough.
Facebook Lead Gen
Every center is different. Billboards may work for one center and completely bomb for another. Facebook admit generation can generate phenomenal results, but only when a center's admissions systems are in order. Adwords might make sense for some centers, but can be outside the budget of smaller rehabs. In short, there is no magic formula. Each center has to develop a unique strategy that works for them, which is why we tailor all of our efforts for each of our clients, never just putting in some templated process like so many other agencies out there. That individual approach is what gets our clients results.
Content Lead Nurture
Building a successful center is far more than just getting more inquiries. Once you get them, how do you maximize the number turning into admits? How do you expand operations in a way that is sustainable and profitable, all while maintaining the clinical excellence your patients deserve? We look at your long-term objectives and put the concrete steps into place to get you there including, strategy planning, budgeting, staff training, and reputation building.
Strategy & Operations
We don't just know marketing, we understand recovery as a business. To help people, you have to be profitable. Great phone skills, strong lead follow-up, and clear tracking is essential to the success of any center. We provide the systems and training that takes your center to the next level. We also do it in a way that creates massive efficiencies through automation. Still manually tracking calls or using Excel sheets for everything? You can literally save thousands of dollars a month in labor cost alone by implementing updated systems. We'll do it for you, then train you on how to ensure they continue working for you.
We Get Addiction Treatment Marketing
Tired of those with big budgets and perhaps less concern for patients growing while your committed team struggles to help those in need? No worries, this is what we do and we're here to help. We'll partner with you so that those looking for help find you. That is the focus of our effective rehab marketing services. Even better, by building your reputation up in the right places, people won't even look around for another center, they'll just immediately call you.
Don't get lost in all the noise
People today are bombarded with advertising and spun content. They often end up misled. Getting your message in front of those who need your help can feel like you're constantly getting lost in the noise. With Circle Social on your team, we add that all important personal touch so that you can put the focus elsewhere and grow your reputation.
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