AI Optimization
Generative Engine Optimization That Gets You Mentioned
Patients are using AI search and you need to show up when they do. By deploying generative engine optimization strategies (GEO), we get your organization to show up in ChatGPT, Claude, Perplexity, Gemini, Copilot, and other LLMs' query results.
Strategy, psychology, and impact, these are the tenets upon which we build client campaigns. In today's fast-paced, ultracompetitive healthcare landscape, superficial optimizations and short-term tactics don't cut it. Our clients have the vision to be leaders in their communities, providers of choice. We help them execute on that vision through differentiated positioning, multichannel campaign strategies, and sophisticated channel tactics. From start-up to enterprise level, we help the best become even better.
What is GEO?
AI engines operate using the same fundamental machine language as standard SEO, but aggregate results from a wider array of sources and display them differently. We build for that with clear structure, relevant content, and trust both on your own website and across the web. Generative engine optimization is all about getting you mentioned in responses for your services.
Expand Your Reach Beyond Search
Ranking well in Google is still important—but it’s only half the battle. Today’s patients don’t just use search engines—they ask voice assistants, chatbots, and AI tools. We optimize your site to get mentioned where they’re looking, building visibility in both traditional search and next-gen discoverability channels.
SEO + AI = Next-Gen Visibility
Traditional SEO starts with keyword and technical foundation. We layer on AI readiness—structured FAQs, authoritative content, local relevance—so your business is just as likely to appear in a voice assistant response or chatbot answer as it is in a search result.
Yes. We don’t chase buzzwords, we follow signals. AI and chatbot tools surface content based on quality, structure, and relevance — the same signals that power SEO. We optimize your content, schema, and authority so your facility shows up where people are asking for help, whether that’s via voice, chatbot, or traditional search.
Traditional SEO builds the foundation: keywords, site structure, links, content. AI Optimization adds another layer: signals that tell AI systems your content is authoritative and trustworthy. That means FAQ-style content, structured data, natural language phrasing, and strategic topic clustering to align with how AI models “understand” info.
It drives both, but we always focus on admissions. Visibility is useless if no one acts. Our approach starts by targeting high-intent queries (those used by people ready to seek help). Then we layer AI-ready content so you appear in voice and chatbot responses, driving trust, leads, forms, and ultimately admissions.
Usually not. We can over-layer AI signals onto most existing sites. We’ll audit your architecture, schema, and content, then add or adjust what’s needed. Only a full rebuild is required when structural issues or legacy platforms limit your ability to scale or adapt.
Currently there is an arms race for “rank tracking” in AI. In reality, rankings is a bad term because there is so much personalization and results vary wildly. Visibility is a better term and that is what we monitor. The goal being increased visibility over time.
What You Need to Know
People are turning to AI tools and chatbots first when they search for treatment. Our AI Optimization blends smart content, structured data, and reputation signals so your facility is visible in those next-generation results. We know how generative engines read the web, and we build your presence to earn placement, not just clicks.
Tom Britton
American Addiction Centers - CEO
I'm so thankful to Nick and the Circle Social team for their support and strategic partnership. AAC is on the path to excellence with a focused mission to yield the highest quality care to maximize our patients ability to reach their full potential. It is through partnership and unity that our field moves into the new era of accountability and impact!
Laurie Mayer
Caron Treatment Centers - CMO
We are currently working with Circle Social via their 360 Degree Provider Optimization Plan. The work to-date that they have done for our organization is by far the most comprehensive and intentional that we have ever received. The amount of insight and recommendations they have shared in a very short period of time is incredible. I cannot stress enough how comprehensive their approach to the scope has been. We look forward to our continued partnership with Nick and his team.
Lee Dillworth
ReVIDA Recovery® Center - Owner & CEO
Circle Social has delivered on everything they promised for over two years. They are real pros -- subject matter experts who are honest, objective, consultative, creative -- and totally committed to their clients' success.
Mukta Aggarwal
UHS - Director of Digital Marketing
As part of UHS’s media team, I worked with Circle Social from 2017 to 2021. They started as consultants, they have an in-depth understanding of SUD/BH business, right from marketing to insurance to facility operations and patient care. Their recommendations helped us identify key areas of improvement that would impact bottom line.
Later in 2018, their team started supporting us in marketing campaigns. They are very ROI focused and help generate demand instead of just depending on intercepting it.
Heather Hudiburgh
Roots Renewal Ranch - COO
Circle Social has been a complete game changer for us in our business! Jared and Nick have been so communicative and have listened to all of our feedback. Circle Social is versed in behavioral health and has driven our SEO quickly and efficiently. Circle Social becomes part of your team and lends so much support and experience, we look forward to continuing to partner with them!
Tyler Tisdale
Pinnacle Peak Recovery - Owner & CEO
Circle Social has the most industry data bar none. Addiction treatment marketing is not only extremely competitive, but it can be confusing and expensive trying to navigate it. Nick and his team have been out to our center twice. They instilled confidence in our practices and we were able to cut a lot of overhead leveraging the data they have. I highly recommend using Nick and Circle Social for your consulting or marketing needs.
Parker Polidor
CaredFor - CEO
The team at Circle Social was so helpful with our LI and FB advertising. Of course the execution was on point, but more importantly they took the time to walk us through the "why" behind the "what". I felt that we had a true partnership and they invested time to really understand our business and it's long term goals. I'd definitely recommend Nick and the rest of the team.
Matt Feehery
Foundations Recovery Network - CEO
Circle Social helped Foundations Recovery Network streamline its digital marketing department, and SEO and SEM processes. Their efforts helped us significantly reduce our PPC expense while maintaining similar quality call volume and results. They developed and launched our Facebook marketing campaigns that yielded increased traffic to our websites and calls to our centers. They were collaborative, efficient, and affordable.
Drew Powers
Sandstone Care - COO
Nick and Jared have tremendous amounts of integrity and are always honest, even when it's not what the customer wants to hear. Have worked with them extensively and always been impressed.
Connecting Care with Community
Our Work in Action
We helped AAC see a 20% lift in admissions in their TX, NV, and CA markets within 3 months of campaign launch.
20%
increase in admissions
Why Choose Circle Social?
We care about patients and your organization. More than anything, we want you to be able to deliver the best care possible to patients who need your services.
- You wouldn't hire your kid's gym teacher to teach their algebra class. You shouldn't hire a random marketing agency to do your healthcare marketing. We have specialized expertise in healthcare that almost nobody else has. Having helped programs grow from the ground up as well as working with some of the largest providers in the country, we provide top to bottom support across your entire organization.
- We're constantly innovating to stay ahead of changes in the field.
- We build foundational systems and processes, then implement and execute on identified areas for growth that drive long-term, sustainable results for your organization.