Excuse the language, but that’s about the tone we get asked this question in a lot lately. Sometimes with even stronger expletives :). Centers are really struggling and the truth is that most did nothing other than center-to-center referrals and Adwords for, like, ever. Big mistake! Diversify or Die As any mature business knows, marketing […]
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Not just the small providers, but huge operations like Sovereign Health and Foundations Recovery Network are struggling to keep census above 50%. Obviously, Sovereign is well known for some of its problems, but looks like things are worse than ever as they haven’t paid many employees for weeks. So if your center is in this […]
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No one person or organization can conquer addiction on their own. To be successful, both as a business and as an organization that fights addiction, treatment centers need to become leaders in their community. When we all work together, we make progress. To this end, Circle Social, a leader in rehab and treatment center marketing, […]
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Addiction Treatment Centers are closing at alarming rates. Centers that used to have nearly every bed filled, now sit almost empty. Reports out of Florida estimate 20% of treatment centers there have shuttered their doors in the past 6 months. The same is happening in California and Arizona. Even some of the big guys, like […]
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Every center knows that patient brokering is illegal, but there are many other common addiction treatment marketing practices in the addiction treatment space that are also illegal. Most centers are doing at least 3 of the below and don’t even realize they’re illegal. Some bad practices, like the HIPAA violations, come with a penalty of […]
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As an owner of a rehab marketing agency, I subscribe to a lot of addiction treatment newsletters. It also helps give me and my team ideas as well as stay up-to-date on potential competition. So I can say with the utmost confidence that most addiction treatment newsletters suck. They’re long, they’re boring, they’re crowded, they’re […]
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The number 1 thing we get asked by potential clients when we first start talking about drug rehab marketing is, “Can you make the phone ring?” We definitely can. 250 calls a month or 2,000 calls a month, we can deliver the volume and at a below average cost, usually $30-$40 per qualified call. But, […]
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Google strikes again, this time with a global ban on treatment center advertising. The ban is most likely temporary, but this is yet one more warning that centers absolutely must stop depending on 3rd party platforms for their inquiry and call generation campaigns. As we always tell our clients, Google is an awful source for […]
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This is very controversial for many addiction recovery centers, but your commitment to 12-step and the original Hazelden model may be losing you patients. Even if it’s not losing you patients, I can tell you for a fact that you’re missing out on a ton of potential ones if you’re advocating 12-step as your sole […]
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The patient journey is no longer linear. This is the disruption that has left many addiction treatment centers stuck in the past. Before, it was easy. Patient went to a referral source, like their primary care doctor, and that doctor referred them to your center. Or the patient or patient’s family was in crisis, they […]
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