Addiction Treatment Centers are closing at alarming rates. Centers that used to have nearly every bed filled, now sit almost empty. Reports out of Florida estimate 20% of treatment centers there have shuttered their doors in the past 6 months. The same is happening in California and Arizona. Even some of the big guys, like […]
Continue reading
Every center knows that patient brokering is illegal, but there are many other common addiction treatment marketing practices in the addiction treatment space that are also illegal. Most centers are doing at least 3 of the below and don’t even realize they’re illegal. Some bad practices, like the HIPAA violations, come with a penalty of […]
Continue reading
As an owner of a rehab marketing agency, I subscribe to a lot of addiction treatment newsletters. It also helps give me and my team ideas as well as stay up-to-date on potential competition. So I can say with the utmost confidence that most addiction treatment newsletters suck. They’re long, they’re boring, they’re crowded, they’re […]
Continue reading
The number 1 thing we get asked by potential clients when we first start talking about drug rehab marketing is, “Can you make the phone ring?” We definitely can. 250 calls a month or 2,000 calls a month, we can deliver the volume and at a below average cost, usually $30-$40 per qualified call. But, […]
Continue reading
Google strikes again, this time with a global ban on treatment center advertising. The ban is most likely temporary, but this is yet one more warning that centers absolutely must stop depending on 3rd party platforms for their inquiry and call generation campaigns. As we always tell our clients, Google is an awful source for […]
Continue reading
This is very controversial for many addiction recovery centers, but your commitment to 12-step and the original Hazelden model may be losing you patients. Even if it’s not losing you patients, I can tell you for a fact that you’re missing out on a ton of potential ones if you’re advocating 12-step as your sole […]
Continue reading
The patient journey is no longer linear. This is the disruption that has left many addiction treatment centers stuck in the past. Before, it was easy. Patient went to a referral source, like their primary care doctor, and that doctor referred them to your center. Or the patient or patient’s family was in crisis, they […]
Continue reading
I had the great opportunity to be part of the recent Growing with Google event here in Indianapolis, where I got to speak with Lisa Cohen Gevelber, Google’s VP of Marketing for the past 7 years as well as other members of the Adwords team. Of course, we discussed the recent events of September 14th […]
Continue reading
As of yesterday, September 14, 2017, Google is banning Pay-Per-Click ads on Google and Adwords for searches such as “addiction recovery” or “drug rehab” as reported by this article in the New York Times. The announcement was just made, so some ads are still being allowed to run, but will be shut off shortly. You […]
Continue reading
It’s been a whirlwind two weeks for one of our Addiction Recovery Centers in Wisconsin. One ad racked up over 1 million views, 54,139 clicks, 61,729 reactions, 13,597 comments, and 7,095 shares. Talk about amazing! Check out the results below. Oh, and guess how much we paid for all of that? Just $130! Companies […]
Continue reading