We helped Foundations have 82% reduction in cost per admissions and 33% increase in admissions

Foundations
Customers served! 0 % year over year Google organic growth

reduction in cost per admission

Customers served! 0 % year over year Google organic growth

increase in admissions

Customers served! 0 % year over year Google organic growth

reduction in marketing spend

Situation and Assessment

Project Overview

Foundations Recovery Network operates 6 residential 13 IOP addiction treatment programs across the country. Having recently been acquired, Foundations Recovery Network needed an operations and marketing overhaul, particularly in light of reduced in-network insurance reimbursement. Their overall expenses and cost per patient acquisition (CPA) were no longer sustainable given the new reimbursement.

Opportunities for Improvement

Upon completing our initial Discovery, we uncovered astronomical cost per acquisition on Google Ads, a bloated SEO labor budget with an unorganized team, and no integrated multi-channel strategy. While inquiry volume was high, inquiry quality was poor, leading to excessive operational costs in the call center with many staff employed to handle all the inappropriate inquiries.

How We Did It

1

Operations Analysis

Operations Analysis

Re-organize and streamline the internal marketing team by identifying redundancies and putting a clear org chart into place with team members focused on ROI-driven activities. Set up accurate tracking and reporting so that spends, cost per inquiries, conversion rates, and cost per admissions were clear on a per channel and aggregate basis. Completely overhaul the Google Ads accounts and then re-allocate money saved from the optimized campaigns into additional channels to reduce volatility in inquiry volume.

Optimize Campaigns

Create targeted multi-channel campaigns focused on specific patient journeys such as moms, unions, and Native Americans. All campaigns were localized, eliminating low-converting cross-country inquiries. Unique ad copy, audience targeting, and landing pages were created and optimized for each facility and patient demographic. In addition to the overall increase in admissions at reduced cost, as an example of success, one of these campaigns landed a multimillion-dollar union contract with just a few thousand in ad spend in 2 months.

2

Optimize Campaigns

The Results Speak for Themselves

Within 6 months, the Circle Social Team had reduced marketing spend by 60% while increasing admissions by 33%. Overall CPA was reduced by an almost unbelievable 82%. With a significant improvement in inquiry quality allowing for a reduction in marketing spend, unqualified inquiries were reduced by nearly 10,000 per month! This allowed further reduction in operating costs by reducing labor requirements in the call center and also aided in retention as staff were no longer getting burned out sorting through thousands of unqualified calls.

testimonial from Tom Britton of American Addiction Centers

Tom Britton

American Addiction Centers - CEO

I'm so thankful to Nick and the Circle Social team for their support and strategic partnership. AAC is on the path to excellence with a focused mission to yield the highest quality care to maximize our patients ability to reach their full potential. It is through partnership and unity that our field moves into the new era of accountability and impact!

testimonial from Laurie Meyer of Caron

Laurie Mayer

Caron Treatment Centers - CMO

We are currently working with Circle Social via their 360 Degree Provider Optimization Plan. The work to-date that they have done for our organization is by far the most comprehensive and intentional that we have ever received. The amount of insight and recommendations they have shared in a very short period of time is incredible. I cannot stress enough how comprehensive their approach to the scope has been. We look forward to our continued partnership with Nick and his team.

Lee Dillworth

Lee Dillworth

ReVIDA Recovery® Center - Owner & CEO

Circle Social has delivered on everything they promised for over two years. They are real pros -- subject matter experts who are honest, objective, consultative, creative -- and totally committed to their clients' success.

testimonial from Mukta

Mukta Aggarwal

UHS - Director of Digital Marketing

As part of UHS’s media team, I worked with Circle Social from 2017 to 2021. They started as consultants, they have an in-depth understanding of SUD/BH business, right from marketing to insurance to facility operations and patient care. Their recommendations helped us identify key areas of improvement that would impact bottom line.

Later in 2018, their team started supporting us in marketing campaigns. They are very ROI focused and help generate demand instead of just depending on intercepting it.

testimonial from Heather

Heather Hudiburgh

Roots Renewal Ranch - COO

Circle Social has been a complete game changer for us in our business! Jared and Nick have been so communicative and have listened to all of our feedback. Circle Social is versed in behavioral health and has driven our SEO quickly and efficiently. Circle Social becomes part of your team and lends so much support and experience, we look forward to continuing to partner with them!

testimonial from Tyler

Tyler Tisdale

Pinnacle Peak Recovery - Owner & CEO

Circle Social has the most industry data bar none. Addiction treatment marketing is not only extremely competitive, but it can be confusing and expensive trying to navigate it. Nick and his team have been out to our center twice. They instilled confidence in our practices and we were able to cut a lot of overhead leveraging the data they have. I highly recommend using Nick and Circle Social for your consulting or marketing needs.

testimonial from Parker

Parker Polidor

CaredFor - CEO

The team at Circle Social was so helpful with our LI and FB advertising. Of course the execution was on point, but more importantly they took the time to walk us through the "why" behind the "what". I felt that we had a true partnership and they invested time to really understand our business and it's long term goals. I'd definitely recommend Nick and the rest of the team.

addiction treatment marketing testimonial from Matt

Matt Feehery

Foundations Recovery Network - CEO

Circle Social helped Foundations Recovery Network streamline its digital marketing department, and SEO and SEM processes. Their efforts helped us significantly reduce our PPC expense while maintaining similar quality call volume and results. They developed and launched our Facebook marketing campaigns that yielded increased traffic to our websites and calls to our centers. They were collaborative, efficient, and affordable.

Drew Powers

Drew Powers

Sandstone Care - COO

Nick and Jared have tremendous amounts of integrity and are always honest, even when it's not what the customer wants to hear. Have worked with them extensively and always been impressed.

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