We helped Sandstone increase qualified inquiry volume by 30% while reducing cost per qualified inquiry by 20%


Sandstone Care is one of the larger providers of teen and young adult programming in the US. Originating in Colorado, they were bought by private equity and started expanding nationally. Like so many PE-backed providers, they quickly found that what enabled their success in their home market was not something that could be simply copy-pasted to additional markets, so Circle Social was called in to help put in place an expansion strategy suited to present market conditions with Sandstone as a new entrant into various geographies.
Challenges That Sandstone Was Dealing With
- Most new markets were underperforming
- Expansion strategy lacked focus. It was opportunistic rather than strategic.
- Marketing channels were not diversified and Sandstone’s primary channel of acquisition - Google Ads - was no longer scalable or financially sustainable in a changing reimbursement environment
The Solution
- Resetting expectations and formalizing more realistic go-to-market strategies. With nearly a decade of presence in their home market of CO, and having been founded at a time when there was limited to no competition, the current market environment in expansion states required new strategies and different timelines
- Channel expansion, moving away from extensive reliance on costly Google Ads
- Comprehensive messaging differentiation and positioning
- Formalized internal trainings and processes to maintain differentiated positioning in care delivery
The Results Speak for Themselves
In the first 6 months of updated and integrated campaigns, we increased qualified inquiry volume by 30% while reducing cost per qualified inquiry by 20%.



Tom Britton
American Addiction Centers - CEO
I'm so thankful to Nick and the Circle Social team for their support and strategic partnership. AAC is on the path to excellence with a focused mission to yield the highest quality care to maximize our patients ability to reach their full potential. It is through partnership and unity that our field moves into the new era of accountability and impact!

Laurie Mayer
Caron Treatment Centers - CMO
We are currently working with Circle Social via their 360 Degree Provider Optimization Plan. The work to-date that they have done for our organization is by far the most comprehensive and intentional that we have ever received. The amount of insight and recommendations they have shared in a very short period of time is incredible. I cannot stress enough how comprehensive their approach to the scope has been. We look forward to our continued partnership with Nick and his team.

Lee Dillworth
ReVIDA Recovery® Center - Owner & CEO
Circle Social has delivered on everything they promised for over two years. They are real pros -- subject matter experts who are honest, objective, consultative, creative -- and totally committed to their clients' success.

Mukta Aggarwal
UHS - Director of Digital Marketing
As part of UHS’s media team, I worked with Circle Social from 2017 to 2021. They started as consultants, they have an in-depth understanding of SUD/BH business, right from marketing to insurance to facility operations and patient care. Their recommendations helped us identify key areas of improvement that would impact bottom line.
Later in 2018, their team started supporting us in marketing campaigns. They are very ROI focused and help generate demand instead of just depending on intercepting it.

Heather Hudiburgh
Roots Renewal Ranch - COO
Circle Social has been a complete game changer for us in our business! Jared and Nick have been so communicative and have listened to all of our feedback. Circle Social is versed in behavioral health and has driven our SEO quickly and efficiently. Circle Social becomes part of your team and lends so much support and experience, we look forward to continuing to partner with them!

Tyler Tisdale
Pinnacle Peak Recovery - Owner & CEO
Circle Social has the most industry data bar none. Addiction treatment marketing is not only extremely competitive, but it can be confusing and expensive trying to navigate it. Nick and his team have been out to our center twice. They instilled confidence in our practices and we were able to cut a lot of overhead leveraging the data they have. I highly recommend using Nick and Circle Social for your consulting or marketing needs.

Parker Polidor
CaredFor - CEO
The team at Circle Social was so helpful with our LI and FB advertising. Of course the execution was on point, but more importantly they took the time to walk us through the "why" behind the "what". I felt that we had a true partnership and they invested time to really understand our business and it's long term goals. I'd definitely recommend Nick and the rest of the team.

Matt Feehery
Foundations Recovery Network - CEO
Circle Social helped Foundations Recovery Network streamline its digital marketing department, and SEO and SEM processes. Their efforts helped us significantly reduce our PPC expense while maintaining similar quality call volume and results. They developed and launched our Facebook marketing campaigns that yielded increased traffic to our websites and calls to our centers. They were collaborative, efficient, and affordable.

Drew Powers
Sandstone Care - COO
Nick and Jared have tremendous amounts of integrity and are always honest, even when it's not what the customer wants to hear. Have worked with them extensively and always been impressed.
Ready to Step Your Game Up?
We utilize a proven process that gets consistent results. Your business NEEDS to take action or you will get left in the dust.
