The business of recovery is changing fast. Many executives are getting left behind. The Recovery Executive Podcast talks to experts in the field on marketing, operations, M&As, billing, and growth to help you build your organization, serve more of those who need help, and stay on top.
Intakes for psych hospitals are complex. Due to EMTALA, hospitals are required to serve anyone that meets criteria, but, if the only patients showing up to your door are ones that have no insurance and can’t pay, your hospital will quickly close, which helps no one.
So how do acute care facilities manage their marketing, outreach, and intake so that they are able to achieve their goals of being a good community partner, serving patients in need, and also surviving financially?
To answer this question, I speak with Lance Folske, who has run psych hospitals and multisite operations for 2 decades. We discuss the right marketing channels, how to think about community outreach, and how to manage intake to successfully meet the 3 goals above.
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