We helped Serenity Lane have 100% YoY organic growth and 91% increase in inquiries

year over year Google organic growth
increase in inquiries on less spend
increase in top 3 organic keyword positions on Google
Situation and Assessment
Project Overview
Serenity Lane is the largest non-profit addiction treatment provider in the State of Oregon with one residential and 7 outpatient locations across the state. Their previous marketing agency had no experience in addiction treatment and a new leadership team was looking for someone that could be more partner than agency.
Opportunities for Improvement
Call tracking wasn’t even installed, so there was no clarity as to what results were coming from where. The previous marketing agency had spent the bulk of the budget on things like bus wraps and billboards with no digital strategy at all. The website was heavily custom-coded, making it difficult and expensive to make even small changes.
How We Did It
1

Operations Analysis
We immediately implemented call tracking and analytics to establish clear visibility into the sources of incoming inquiries. We then obtained LegitScript certification and launched advertising accounts across Google and Facebook. While these foundational elements were being put in place, the Circle Social team began executing SEO initiatives and developing targeted email campaigns to begin building organic and direct engagement.
Paid Media Strategy
The paid media team re-allocated bus wrap and billboard budgets to paid media and PPC. Because the Circle Social Team has over $300 million in paid media data, we were able to set up high-performing campaigns in short order, generating 150 calls a month with industry-leading cost per inquiries. Within 6 months, Serenity Lane had the highest census it’d had in 2 years and was near capacity.
2

3

Website Optimization
The new website, built with both aesthetics and performance in mind, offered improved conversion optimization and a streamlined, modern design. It was developed on a platform that enabled the Serenity Lane team to manage content internally, eliminating the need for ongoing developer expenses for simple updates.




The Results Speak for Themselves




Tom Britton
American Addiction Centers - CEO
I'm so thankful to Nick and the Circle Social team for their support and strategic partnership. AAC is on the path to excellence with a focused mission to yield the highest quality care to maximize our patients ability to reach their full potential. It is through partnership and unity that our field moves into the new era of accountability and impact!

Laurie Mayer
Caron Treatment Centers - CMO
We are currently working with Circle Social via their 360 Degree Provider Optimization Plan. The work to-date that they have done for our organization is by far the most comprehensive and intentional that we have ever received. The amount of insight and recommendations they have shared in a very short period of time is incredible. I cannot stress enough how comprehensive their approach to the scope has been. We look forward to our continued partnership with Nick and his team.

Lee Dillworth
ReVIDA Recovery® Center - Owner & CEO
Circle Social has delivered on everything they promised for over two years. They are real pros -- subject matter experts who are honest, objective, consultative, creative -- and totally committed to their clients' success.

Mukta Aggarwal
UHS - Director of Digital Marketing
As part of UHS’s media team, I worked with Circle Social from 2017 to 2021. They started as consultants, they have an in-depth understanding of SUD/BH business, right from marketing to insurance to facility operations and patient care. Their recommendations helped us identify key areas of improvement that would impact bottom line.
Later in 2018, their team started supporting us in marketing campaigns. They are very ROI focused and help generate demand instead of just depending on intercepting it.

Heather Hudiburgh
Roots Renewal Ranch - COO
Circle Social has been a complete game changer for us in our business! Jared and Nick have been so communicative and have listened to all of our feedback. Circle Social is versed in behavioral health and has driven our SEO quickly and efficiently. Circle Social becomes part of your team and lends so much support and experience, we look forward to continuing to partner with them!

Tyler Tisdale
Pinnacle Peak Recovery - Owner & CEO
Circle Social has the most industry data bar none. Addiction treatment marketing is not only extremely competitive, but it can be confusing and expensive trying to navigate it. Nick and his team have been out to our center twice. They instilled confidence in our practices and we were able to cut a lot of overhead leveraging the data they have. I highly recommend using Nick and Circle Social for your consulting or marketing needs.

Parker Polidor
CaredFor - CEO
The team at Circle Social was so helpful with our LI and FB advertising. Of course the execution was on point, but more importantly they took the time to walk us through the "why" behind the "what". I felt that we had a true partnership and they invested time to really understand our business and it's long term goals. I'd definitely recommend Nick and the rest of the team.

Matt Feehery
Foundations Recovery Network - CEO
Circle Social helped Foundations Recovery Network streamline its digital marketing department, and SEO and SEM processes. Their efforts helped us significantly reduce our PPC expense while maintaining similar quality call volume and results. They developed and launched our Facebook marketing campaigns that yielded increased traffic to our websites and calls to our centers. They were collaborative, efficient, and affordable.

Drew Powers
Sandstone Care - COO
Nick and Jared have tremendous amounts of integrity and are always honest, even when it's not what the customer wants to hear. Have worked with them extensively and always been impressed.
Ready to Step Your Game Up?
We utilize a proven process that gets consistent results. Your business NEEDS to take action or you will get left in the dust.
