We helped Northpoint gain a 25% increase in qualified inquiry volume across the portfolio including expansion to 3 new markets

New markets expanded to
increased traffic
increase in qualified inquiry volume across the portfolio

Northpoint Recovery had recently started expanding out of its core market in Idaho and was looking for optimized performance of existing entities, infrastructure building to execute on expansion plans, and ensuring sophistication in their growth strategy.
Challenges That RCA Was Dealing With
- Aggressive expansion plans but no previous experience expanding out of state. Needed guidance
- Marketing and internal departments were siloed, lacking integration
- Were aware that they “didn’t know what they didn’t know”
- Needed to ensure appropriate infrastructure to enable growth through location expansion
The Solution
- Circle Social engaged with various business units - Call Center, Business Development, Marketing, Executive Leadership, and Alumni - to formulate a comprehensive strategy and plan for the entire organization as well as optimization guidance for each business unit
- Messaging and positioning formalized to apply to all markets, not just Idaho
- Go-to-market strategies built for new market expansion
- Multilocation strategy implemented for website builds, SEO, and geotargeted marketing campaigns
- Circle Social implemented full funnel, multichannel campaign strategy
Expanded to 3 New Markets
Within six months of the initial launch, Northpoint Recovery successfully expanded into three new markets, establishing operations in Colorado and Nebraska and launching an additional adolescent program in Seattle.


Align. Optimize. Grow.
Circle Social partnered with cross-functional teams—including the Call Center, Business Development, Marketing, Executive Leadership, and Alumni—to develop a comprehensive, organization-wide strategy aligned with overall business objectives. Through collaborative discovery and planning, Circle Social evaluated existing processes, identified opportunities for improvement, and established a cohesive roadmap to support sustainable growth. In addition, the team delivered tailored optimization guidance for each business unit, ensuring that strategies were actionable, integrated across departments, and designed to drive measurable performance and long-term impact.
The Results Speak for Themselves
Within 6 months of launch, Northpoint had:
- Expanded to 3 new markets
- Previous SEO strategy had resulted in over 12 months of losing results. Turned around flagging sites all to an upward trend and increased traffic by 50% or more across the portfolio.
- 25% increase in qualified inquiry volume across the portfolio.
- Actual cost per inquiry with button clicks and irrelevant pages views removed was north of $400. Circle Social was able to get the average cost per inquiry to $150, a reduction of over 60%.




Tom Britton
American Addiction Centers - CEO
I'm so thankful to Nick and the Circle Social team for their support and strategic partnership. AAC is on the path to excellence with a focused mission to yield the highest quality care to maximize our patients ability to reach their full potential. It is through partnership and unity that our field moves into the new era of accountability and impact!

Laurie Mayer
Caron Treatment Centers - CMO
We are currently working with Circle Social via their 360 Degree Provider Optimization Plan. The work to-date that they have done for our organization is by far the most comprehensive and intentional that we have ever received. The amount of insight and recommendations they have shared in a very short period of time is incredible. I cannot stress enough how comprehensive their approach to the scope has been. We look forward to our continued partnership with Nick and his team.

Lee Dillworth
ReVIDA Recovery® Center - Owner & CEO
Circle Social has delivered on everything they promised for over two years. They are real pros -- subject matter experts who are honest, objective, consultative, creative -- and totally committed to their clients' success.

Mukta Aggarwal
UHS - Director of Digital Marketing
As part of UHS’s media team, I worked with Circle Social from 2017 to 2021. They started as consultants, they have an in-depth understanding of SUD/BH business, right from marketing to insurance to facility operations and patient care. Their recommendations helped us identify key areas of improvement that would impact bottom line.
Later in 2018, their team started supporting us in marketing campaigns. They are very ROI focused and help generate demand instead of just depending on intercepting it.

Heather Hudiburgh
Roots Renewal Ranch - COO
Circle Social has been a complete game changer for us in our business! Jared and Nick have been so communicative and have listened to all of our feedback. Circle Social is versed in behavioral health and has driven our SEO quickly and efficiently. Circle Social becomes part of your team and lends so much support and experience, we look forward to continuing to partner with them!

Tyler Tisdale
Pinnacle Peak Recovery - Owner & CEO
Circle Social has the most industry data bar none. Addiction treatment marketing is not only extremely competitive, but it can be confusing and expensive trying to navigate it. Nick and his team have been out to our center twice. They instilled confidence in our practices and we were able to cut a lot of overhead leveraging the data they have. I highly recommend using Nick and Circle Social for your consulting or marketing needs.

Parker Polidor
CaredFor - CEO
The team at Circle Social was so helpful with our LI and FB advertising. Of course the execution was on point, but more importantly they took the time to walk us through the "why" behind the "what". I felt that we had a true partnership and they invested time to really understand our business and it's long term goals. I'd definitely recommend Nick and the rest of the team.

Matt Feehery
Foundations Recovery Network - CEO
Circle Social helped Foundations Recovery Network streamline its digital marketing department, and SEO and SEM processes. Their efforts helped us significantly reduce our PPC expense while maintaining similar quality call volume and results. They developed and launched our Facebook marketing campaigns that yielded increased traffic to our websites and calls to our centers. They were collaborative, efficient, and affordable.

Drew Powers
Sandstone Care - COO
Nick and Jared have tremendous amounts of integrity and are always honest, even when it's not what the customer wants to hear. Have worked with them extensively and always been impressed.
Ready to Step Your Game Up?
We utilize a proven process that gets consistent results. Your business NEEDS to take action or you will get left in the dust.
