We helped RCA gain a 36% increase in admissions resulting in $1.3 million in additional revenue in just 3 months

Customers served! 0 % year over year Google organic growth

increase in admissions

Customers served! 0 % year over year Google organic growth

Reduced Google Ads cost per admission

Customers served! 0 % year over year Google organic growth

increase in brand search

Recovery Centers of America (RCA) is one of the largest substance use treatment providers in the country. RCA had originated under a “speed to care” model which had subsequently become the industry norm, so no longer functioned as a differentiator. Additionally, it struggled against a reputation as a “big box” provider that was not a part of the communities in which it operated, making patient referrals harder to obtain. Marketing costs had been increasing without an increase in admissions.

Challenges That RCA Was Dealing With

Admissions had been at a standstill for years, specifically in the Indianapolis market
Sentiment in the community towards RCA was neutral to negative, limiting referral volume
The community was unclear as to what RCA offered vs other programs
Marketing was siloed without coordination across departments

The Solution

Circle Social integrated clinical, business development, call center, and marketing to ensure alignment and consistency across messaging and care delivery
Working hand-in-hand with clinical, marketing, and business development leadership, core differentiators were identified and incorporated into marketing messaging
High-level content was created for use across channels, integrating boots-on-the-ground outreach, alumni outreach, TV, digital, website, and events-based campaigns.
W-shaped rather than final attribution models were put in place to provide better data across the entire patient journey
Positioned RCA as a thought leader through digital campaigns and event-based marketing, helping RCA stand out and build relationships in a very competitive and crowded market

Purpose-Built Content

High-level content was developed to support a fully integrated, multi-channel approach, ensuring consistent messaging across all audience touchpoints. The strategy aligned in-person and alumni outreach with TV, digital, website, and events-based initiatives to maximize reach and reinforce credibility. Together, these efforts created a cohesive campaign that drove awareness, engagement, and sustained visibility across both online and offline channels.

From Visibility to Credibility

We worked with the BDO Team to create multiple assets to position themselves and RCA as trusted thought leaders and partners in the SUD recovery space. This included, but not limited to, optimizing the Indiana Google Business Profile, and creating a series of Lunch and Learns that offered free CEUs.

Ross Bacon

Recovery Centers of America - Senior Director of Business Development

I’ve worked with Nick and his team on various projects and have been thrilled every time! Their knowledge of the SUD treatment industry is impressive and their desire to enable providers to have a path to provide care for more patients always sticks out to me. I strongly recommend working with them if you’re looking for a marketing agency that will be effective, helpful, responsive and attentive to your needs.

The Results Speak for Themselves

Within 3 months of launch, RCA had:

36% increase in admissions resulting in $1.3 million in additional revenue
200% increase in brand search
30% increase in admissions from organic Google search, both local and standard SERPs
- Large improvement in positions 1-3 search rankings on Google
Reduced Google Ads cost per admission (CPA) by 30%.
Obtained large-scale hospital referral partners that it had been unsuccessfully working to cultivate for years prior to our involvement

Peter Barbuto

Recovery Centers of America - Vice President of Business Development

Nick and the team at Circle Social are experts in the Behavioral Health field, and they are great people!!!

Ready to Step Your Game Up?

We utilize a proven process that gets consistent results. Your business NEEDS to take action or you will get left in the dust.