We helped AAC achieve their highest number of admissions while reducing overall cost per admission since coming out of bankruptcy.

Customers served! 0 % year over year Google organic growth

census and revenue growth

Customers served! $ 0 year over year Google organic growth

industry leading blended CPA

Customers served! 0 % year over year Google organic growth

lift in admissions within 3 months

How We Did It

American Addiction Centers (AAC) was, at one time, one of the largest substance use treatment providers in the country and the only treatment provider that has ever gone public. Due to major changes in the industry that it was not able to keep up with, AAC filed for bankruptcy in 2019, changing over previous leadership and ownership structures.

Coming out of the bankruptcy, AAC had a lot of work to do and they knew they couldn’t do it on their own. Clearly, what had worked in the past was no longer working and they needed some outside expertise, so we were called in to do our full CORE-M 360 degree strategy and growth consult across Operations, Admissions, Marketing, Call Center, and Business Development.

Prior to the bankruptcy, and under previous leadership (that was no longer with the company), AAC had been known for very aggressive, often dubious, marketing tactics. Since then, under the leadership of the phenomenal Stephen Ebbett, AAC’s marketing had been overhauled to focus on transparent, branded campaigns. However, far more than marketing optimization was still needed if AAC wanted to grow, and that’s where we brought our expertise to the table.

Challenges That AAC Was Dealing With

AAC needed more growth but wasn’t sure which direction to go in to achieve it
Rather than a singular focus on new patient admissions, they needed a comprehensive strategy across business units

Due to previous leadership’s conflict with NAATP, AAC was still banned from advertising on channels such as Google Ads, Facebook, and Bing as it was blocked from acquiring the necessary LegitScript certification. They needed sophisticated strategies outside of the main channels many other providers traditionally rely upon
AAC was a huge organization. While each department had rockstars, there was no role within the organization with expertise in cross-functional or interdepartmental analysis and integration.
Coming out of the bankruptcy, everyone was inordinately busy and no one had the time to take on such a massive project spanning locations, service lines, and departments

The Solution

• Circle Social put together a 3-month plan utilizing its CORE-M 360 framework consisting of onsite facility visits, staff interviews and observations, structured leadership meetings, data analysis, SOP overviews, review of internal communications and goal setting, and overall market and business plan analysis.

• This resulted in a 100+ page report providing strategic objectives per business unit and for the company overall with granular breakdowns of exactly how to achieve those objectives with what resources and in what timeline.

Tom Britton

American Addiction Centers - CEO

I'm so thankful to Nick and the Circle Social team for their support and strategic partnership. AAC is on the path to excellence with a focused mission to yield the highest quality care to maximize our patients ability to reach their full potential. It is through partnership and unity that our field moves into the new era of accountability and impact!

The Results Speak for Themselves

Within 12 months of implementing our strategic recommendations (and with some additional support and guidance from us), AAC:

Achieved their highest census and revenue year since the bankruptcy
Reduced their CPA to an industry-leading blended cost per admission of $1,500 across all channels.
Relying on Circle Social for implementation of strategic channel expansion around B2B community engagement, saw a 20% lift in admissions in their TX, NV, and CA markets within 3 months of campaign launch.

Stephen Ebbett

American Addiction Centers - Chief Digital and Marketing Officer

Nick Jaworski and Circle Social Inc. are a pleasure to work with. They provided us tailored insights backed by data analysis, industry expertise and critical thinking. They took the time to really understand our business and to help craft marketing strategies that are cohesive to our business goals. Very impressed by the whole team and very thankful for the collaborative partnership.

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