EP 027 : Rethinking Sales & Marketing with Kathy Frossard

The business of recovery is changing fast. Many executives are getting left behind. The Recovery Executive Podcast talks to experts in the field on marketing, operations, M&As, billing, and growth to help you build your organization, serve more of those who need help, and stay on top.

Foundations Recovery Network went from 20,000 calls a month and a low census to 10,000 calls a month and a significant climbs in census. Most centers are thinking about admissions, business development, and marketing wrong in the addiction treatment field. In this episode, Kathy Frossard and I talk about how to rethink and integrate these departments to deliver serious results.

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