EP 006:  NAD and the Value of Niching Down with Andrey Rossin

The business of recovery is changing fast. Many executives are getting left behind. The Recovery Executive Podcast talks to experts in the field on marketing, operations, M&As, billing, and growth to help you build your organization, serve more of those who need help, and stay on top.

A new and growing trend in addiction treatment is a focus on health – dieting, exercise, nutritional supplements, etc. NAD fits into that category. This episode explores what NAD is and goes on to discuss the value of niching down to a very specific target demographic, and how that has helped Future New Detox grow fast without having to worry about competition.

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