When it comes to marketing your facility, drug rehab SEO can be one of the more beneficial avenues of your marketing campaign and provide a great return on investment. In a sense, it’s the gift that keeps on giving – organic traffic and potential leads being the reward. The reason is simple, once you rank, […]
Recovery Center Marketing
Ask your business development reps the following questions. I bet you won’t be very impressed with their answers.Why are we better than X Competitor across town? (Hint: Our people should not be the answer.)Your brochure here states that you provide evidence-based treatment. What does that mean for your program? How is that implemented?If you want
How to Fail and How to Succeed with Business Development Read More »
Can Drug Rehabs Benefit From Paid Advertising and How Does It Work? Paid advertising is a broadly scoped term that encompasses any ad medium which you pay for. In this context, we are speaking mainly of digital PPC ads and that narrows the field down to a few players, often referred to as “the big
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Telehealth is all the rage since the start of the pandemic with many startup providers receiving sky-high valuations. Talkspace is valued at $1.4 billion, Teladoc is valued at $24.1 billion including its acquisition of BetterHelp. Then there’s Lyra Health, Mindspace, Headstrong, Mindbloom, PlushCare, Talkspace, BetterHelp, Cerebral, Mental Health Match, Lemonaid Health, Lifestance, Brightside, and the
Is Telehealth Even a Viable Business Model? Read More »
One of the major trends affecting addiction treatment is that SEO and consumer search is more and more being affected by Google’s local search algorithms. In addition, a trend towards no-click searches is also appearing as Google removes the need for users to actually visit websites to get the information they want. According to Rand Fishkin,
How Google Is Robbing Addiction Treatment Providers (and What You Can Do About It) Read More »
We’re pleased to have Joanna Conti, CEO of Vista Research Group, Inc., contribute a fantastic article on how to use outcomes research to differentiate your program, something we stress to all of our clients. Thanks for these data-driven insights Joanna. I read Nick Jaworski’s thoughtful article Succeeding in 2020: The Opportunities & Growth Drivers for
Using Outcomes Research to Improve Clinical Care & Differentiate Your Program Read More »
How much do you have to spend on Google Ads to get an admission? This is a question we get asked constantly. Like anything in business, there are a ton of variables here that influence outcomes, but we’ll run you through the basics. Google Ads admissions can range consistently from as low as $3,500 to
The Expensive Economics of Google Ads for Addiction Treatment Read More »
We’ve personally observed over 25 different programs this year alone. We’ve seen great programs and we’ve seen ones that need a lot of work. So what makes a great addiction treatment program stand out? And how does that translate into long-term organizational growth and success? If you don’t know what our team does, we go
We’re currently running a few campaigns leading to cost per admits around $2,500 (divide total amount of ad spend for the month by number of admissions to receive your cost per admit or CPA) directly from Facebook campaigns this January. We’ve had campaigns bring in admits for as low as $1,500. Note that this is
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There are many new players coming into the field of addiction treatment, ones who aren’t necessarily aware of the history and trends that had very strong influences in the field today. This article is for those looking for some background on the space, especially private equity firms and investors, new owners, or even individuals looking
A Brief History of Addiction Treatment Marketing Read More »