Big Pharma has one of the biggest and most effective marketing engines in the world. Just looking at the top 35 largest pharmaceutical companies, they earned $11.5 trillion between 2000 and 2018. That’s $640 billion a year, a large chunk of which comes from the sales of psychopharmaceuticals. By comparison, the entire behavioral health therapy […]
What Can Psych Behavioral Learn from Big Pharma Marketing? Read More »
Most of the time, when we take on a new client, we see astronomical Google Ads costs. Some of our clients were spending between a quarter and half a million dollars a month on PPC. However, their cost per admissions were outrageous before we started working with them. They were paying between $15,000 to $23,000
Case Study: Google Ads Don’t Need to Cost an Arm and a Leg Read More »
As state-wide lock-downs, have progressed in the US, a number of new challenges have emerged for addiction treatment and behavioral health providers. Unlike other industries such as hospitality or service, behavioral health is faring quite well and many of our clients have even seen an uptick in admissions. However, this is not the case for everyone and clearly additional challenges are being faced even if census is doing fine.
How Treatment Providers Can Survive Through Current State-wide Lock-downs Read More »
This client had a previous agency that had done some outdated SEO where they created large amounts of low quality content. This caused their site to drop by over 50% in terms of rankings and traffic! They were also having challenges keeping census up. They offered residential to intensive outpatient levels of care. We
Case Study: SEO That Actually Works Read More »
One of the major trends affecting addiction treatment is that SEO and consumer search is more and more being affected by Google’s local search algorithms. In addition, a trend towards no-click searches is also appearing as Google removes the need for users to actually visit websites to get the information they want. According to Rand Fishkin,
How Google Is Robbing Addiction Treatment Providers (and What You Can Do About It) Read More »
We’re pleased to have Joanna Conti, CEO of Vista Research Group, Inc., contribute a fantastic article on how to use outcomes research to differentiate your program, something we stress to all of our clients. Thanks for these data-driven insights Joanna. I read Nick Jaworski’s thoughtful article Succeeding in 2020: The Opportunities & Growth Drivers for
Using Outcomes Research to Improve Clinical Care & Differentiate Your Program Read More »
How much do you have to spend on Google Ads to get an admission? This is a question we get asked constantly. Like anything in business, there are a ton of variables here that influence outcomes, but we’ll run you through the basics. Google Ads admissions can range consistently from as low as $3,500 to
The Expensive Economics of Google Ads for Addiction Treatment Read More »
We’ve personally observed over 25 different programs this year alone. We’ve seen great programs and we’ve seen ones that need a lot of work. So what makes a great addiction treatment program stand out? And how does that translate into long-term organizational growth and success? If you don’t know what our team does, we go
Within one month, we saw a 30% increase in overall admissions, 40% increase in OON, and over a 100% increase in private pay admissions.
Case Study: Growing Census While Reducing Cost Read More »
We’re currently running a few campaigns leading to cost per admits around $2,500 (divide total amount of ad spend for the month by number of admissions to receive your cost per admit or CPA) directly from Facebook campaigns this January. We’ve had campaigns bring in admits for as low as $1,500. Note that this is
High ROI Facebook Ads for Addiction Treatment Read More »
