Congratulations, you’ve made a very important decision to help people struggling with addiction. Addiction is a complex issue and meeting the needs of those struggling with it is even more complex. This article will give you an in-depth overview of what opportunities exist and, more importantly as a new provider, the challenges that exist as […]
Starting a New Addiction Treatment Program: The Punch in the Face You Need to Succeed Read More »
Ask your business development reps the following questions. I bet you won’t be very impressed with their answers.Why are we better than X Competitor across town? (Hint: Our people should not be the answer.)Your brochure here states that you provide evidence-based treatment. What does that mean for your program? How is that implemented?If you want
How to Fail and How to Succeed with Business Development Read More »
Can Drug Rehabs Benefit From Paid Advertising and How Does It Work? Paid advertising is a broadly scoped term that encompasses any ad medium which you pay for. In this context, we are speaking mainly of digital PPC ads and that narrows the field down to a few players, often referred to as “the big
Pay Per Click Marketing for Drug Rehabs Read More »
I’ve been coming back to the question of how to build a national program a lot lately. I hear it from providers big and small, investors, and even REITs in this space. Many organizations have experience, there’s a ton of capital floating around for behavioral health investments these days, and yet everyone that has gotten
How to Build a National Program Read More »
Telehealth is all the rage since the start of the pandemic with many startup providers receiving sky-high valuations. Talkspace is valued at $1.4 billion, Teladoc is valued at $24.1 billion including its acquisition of BetterHelp. Then there’s Lyra Health, Mindspace, Headstrong, Mindbloom, PlushCare, Talkspace, BetterHelp, Cerebral, Mental Health Match, Lemonaid Health, Lifestance, Brightside, and the
Is Telehealth Even a Viable Business Model? Read More »
CEOs wear a lot of hats–HR, Operations, Marketing, Sales, Finance, Legal. But responsibility for those departments should rest largely with the department heads themselves. The CEOs job consists of leadership, alignment, and capital allocation across those business units. Today I’m going to focus on capital allocation as it often gets overlooked. When the Circle Social team goes
Capital Allocation Is the CEO’s Job Read More »
Google has long been a go-to in the treatment industry for inquiries, and for good reason. High intent key terms like “drug rehab” on Page 1 in organic search, or at the top of the page as an ad, can connect a serious number of patients looking for help to providers by getting them in
How Google Plays into Provider Naiveté Read More »
For better or worse, covid turned out to largely benefit the behavioral health space. Local is still king. Telehealth is less impressive than many executives suppose. Shady operators and bad business models have rebounded rather than dying out. MAT is slowly integrating with traditional rehab. Recovery capital is still missing from the treatment equation. These are
FAQ Why outsource our marketing? The question often comes up, “Should we outsource our marketing?” There are numerous reasons for doing so: cost savings, expertise, training, and ease of management being the primary ones.Let’s take a look at cost first. Marketing is not a single skill even though we often talk about it that way.
Why Outsource Marketing Read More »
Psych hospitals are going through a major crisis as a result of the Covid lock-downs. The reality is that the current crisis is not actually the cause of their problems, it’s simply highlighted the flaws in the business models that have been there for quite some time. Ask the leadership of a psych hospital the following
Why Are Psych Hospitals So Bad at Making Money? Read More »
