1 The Power of Digital Story Telling for Therapy Centers

The Power of Digital Story Telling for Therapy Centers

Stories are powerful. Inspiring stories of local people are especially powerful. Any good marketer will tell you that the most important element of your marketing strategy is how you tell your story. This can sound like a lot of fluff to the average business person. And, we’d even agree that too many marketing agencies only […]

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90 percent of your marketing will fail

90% of Your Marketing Efforts Will Fail and that’s OK. Here’s Why.

A lot of people think marketing is about persuading customers, which means it’s all about catchy slogans and appealing images. It’s not. The real job of a marketer is testing, testing everything. Again and again and again. Most of your tests will fail to produce significant results. Testing serves to identify product/market fit in terms […]

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